-
With our in-depth Digital Marketing course, you can unleash the power of the digital world. This course will provide you a strong foundation in the field of digital marketing, regardless of whether you’re a business owner, an aspiring marketer, or simply trying to broaden your skill set. Learn the tactics, methods, and strategies that power effective online marketing campaigns and support companies in thriving in the current digital era.
Course Overview
Your ability to navigate the dynamic world of internet marketing will be enhanced by taking the digital marketing course. You will learn how to develop, launch, and optimise successful digital marketing strategies through a blend of academic insights and useful hands-on tasks. This course covers a wide range of topics to help you develop into a well-rounded digital marketer, whether you’re interested in SEO, social media, content development, or analytics. Join us as we set out on a journey to learn digital marketing and produce quantifiable results for businesses operating online.
Course Syllabus
Introduction to Digital Marketing
- Evolution of Marketing in the Digital Age
- Importance of Digital Marketing in Today’s Business Landscape
- Overview of Digital Marketing Channels
Understanding the Digital Consumer
- Buyer Personals and Customer Segmentation
- Consumer Behavior in the Online Space
- Customer Journey Mapping
Search Engine Optimization (SEO)
- Fundamentals of SEO
- Keyword Research and Analysis
- On-Page and Off-Page SEO Techniques
Social Media Marketing
- Platform Selection and Strategy
- Content Creation and Scheduling
- Community Engagement and Social Listening
Content Marketing
- Content Creation and Curation
- Blogging, Infographics, and Video Marketing
- Content Distribution Strategies
Pay-Per-Click (PPC) Advertising
- Introduction to Paid Advertising
- Google Ads and Social Media Advertising
- Ad Campaign Structure and Optimization
Data Analytics and Performance Measurement
- Key Digital Marketing Metrics
- Google Analytics and Tracking Tools
- Interpreting Data to Refine Strategies
Developing a Digital Marketing Strategy
- Setting Clear Objectives and Goals
- Integration of Various Digital Channels
- Budgeting and Resource Allocation
